Why Aren’t New Cosmetic Jars Always Filled to the Top?
Many consumers wonder why cosmetic jars aren’t filled to the brim. This article explores the reasons behind this phenomenon, including packaging aesthetics, product stability concerns, and manufacturing processes. Brands intentionally design jars with extra space to enhance visual appeal and protect active ingredients from oxidation. The concept of ‘size impression’ plays a crucial role in consumer perception, leading buyers to associate larger packaging with greater value. Additionally, filling tolerances during production can result in slight variations in fill levels. Understanding these factors helps consumers appreciate the balance between attractive design and product efficacy while encouraging brands to maintain transparency about their products.